EPISODE 71: Catching ZZZs with CBD

A study by Brightfield Group, a leading consumer insights and market intelligence firm for the CBD and cannabis industries, shows that sleep in the new number one desirable product effect that consumers seek from CBD. According to the study, cannabis use “right before bed” nearly doubled in 2020 and for the first time, sleep outranked relaxation and physical relief as the top product attribute CBD customers report desiring from the products they buy. Connor Skelly, marketing director at Brightfield Group discusses the study, plus learn about CBD sleep products from Hemp Bombs and Nature’s Script and ingredients consumers seek to catch more ZZZs.